11/30/12 2:39 PM | Johan Lindahl
Roger Federer has added another luxury sponsor to his rich endorsement portfolio, with the Swiss now the brand ambassador for elite French champagne house Moët & Chandon.
The upscale maker called the global tennis icon and 17-time Grand Slam champion "with his shining aura of big bold wins and elegant moves, the absolute perfect match for Moët & Chandon, the universal symbol of global success and eternal style."
The producer of top-shelf bubbly is added to a multi-million-dollar lineup of strictly blue-chip Federer clients including Nike, Wilson racquets, Mercedes-Benz, Gillette, Rolex watches, Credit Suisse, Lindt chocolates and National Suisse among others.
"It's more than just an honour to be Moët & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition," Federer said in a statement as he prepared for a Gillette-sponsored first exhibition tour of Brazil next month, which will also include inaugural appearances in Argentina and Colombia.
"Moët & Chandon has always been the champagne of international trendsetters and I'm proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career."
Moet has yet to fully reveal plans of how it will put the Federer image to use, but promised an intriguing ad campaign to start in March. The champagne sponsorship roughly matches the Bacardi spirits contract of Rafael Nadal, who also touts online gambling as one of his "sin" sponsors.
The contract was marked by a series of Federer portraits in Paris shot by famed French photographer Patrick Demarchelier.
Moet already appears as the official champagne of the ATP World Tour and World Tour Finals in London, the French Open, the Shanghai Rolex Masters, and the US Open. The signing has also been marked by a video: www.youtube.com/moet, with an exclusive music track from French DJ Bob Sinclar.
Find the latest tennis odds at Unibet.com
|1. Djokovic||12 500 pts|
|2. Murray||8 750 pts|
|3. Federer||8 670 pts|
|4. Ferrer||6 970 pts|
|5. Nadal||6 385 pts|
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