11/2/12 8:19 PM | Johan Lindahl
The return to action of three of the main four players on the ATP - plus the Andy Murray factor - are spurring ticket sales for next week's World Tour Finals towards a record.
Organizers told Bloomberg they are confident of a sellout for the first time at the eight-man end-of-season spectacular.
Roger Federer, Novak Djokovic and Murray will be front and center - while Rafael Nadal ends his ATP season on the sidelines with his knee injury after last playing at Wimbledon and losing in the second round.
Officials said they expect to sell out all 15 sessions for the first time in the four-year history of the event in London, where it moved from Shanghai. Total tickets on offer is 262,000, with attendance stalled at 250,000 for the last two editions.
But Murray's US Open victory excitement plus his London Olympic gold medal performance at home in the summer is kick-starting late sales as punters come to see what all the excitement is about.
"In times of recession, we are definitely bucking the trend," said tournament boss Chris Kermode. "We are cautiously optimistic we’ll be very close to selling out.
"The whole Olympic summer of sport re ignited a desire to go and see live sports. Having Andy Murray here as a domestic star definitely helps. It adds that extra buzz."
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