Article

• Champagne sure to flow in Shanghai

  9/20/12 3:18 PM | Johan Lindahl
  The vital champagne sponsorship niche has been filled at the Shanghai Masters, with top French house Moët & Chandon stepping into the breach for Asia's premier men's event to be held next month.
  
  The October 6-14 event at the Qi Zhong tennis center won't be short of the bubbly when the penultimate Masters 1000 of the season is played.
  
  While the field could well be missing Roger Federer (resting) and Rafael Nadal (knee injury), fans can expect to see new US Open champion Andy Murray in the event to defend his 2011 title. No matter who finally plays, the good times will flow after the prestigious champagne maker announced a deal last year to serve as an ATP sponsor, providing its luxury product as required for the corporate entertaining which goes along with any tennis tournament.
  
  "As a symbol of the overflowing joy of success, Moët & Chandon is proud to be present on the winners’ podium with the Masters’ most talented athletes," said a company marketing official.
  
  The firm, which dates back to 1743, will be flat-out pouring for the Chinese elite in the sponsor's compound. They will host the official welcome party as well as a charity auction and dinner in which ten Moët Impérial magnum bottles autographed by top ATP players will be auctioned, with monies going to aid much-needed environmental initiatives in China.
  
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