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1/25/12 4:57 AM | Johan Lindahl
Australian trade officials are curious to probe what some might call a bait-and-switch tactic used to sell walk-up tickets to the Open, with the advertised price supplemented by a $5 fee.
Potential tennis fans who rocked up to Melbourne Park to experience the first major of the season got hit with the extra charge, courtesy of "planning" from tournament officials.
The added cost applies to same-day in-person sales. Casual punters may well be put off by yet another petty regulation at the Slam which is gaining the reputation as the nanny state of sport with regulations which include forbidding media to watch a player train for more than 10 minutes before being sent off by security.
The ticket "deal" means that a $29 ticket will actually cost $34, not exactly a prime selling point for an event which promotes itself as fan-friendly and fairly priced. One potential reason for the rise: a new record prize money payout of $2.3 million to men's and women's singles winner, the top pay packet in the game.
Just to make sure no dollar is overlooked, other ticket prices will rise as well.
And the event has come up with a hollow corporate double-speak explanation for the money grab: "Anybody who buys a ticket at the gate will be charged an additional $5, but it's not a fee," said a spokeswoman. "This is a system needed to help us plan ahead."
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