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7/19/10 10:44 PM | Johan Lindahl
Officials at this week's new Atlanta event will likely be pleased if they scrape together just half of the 75,000 fans who attended when the event was last played in 2001.
This year's edition is funded by the deep pockets of the American federation, which - like Britain's LTA - has vast monies in hand from its annual Grand Slam.
Atlanta proclaims itself as the tennis center of America, a boast with which Florida and California would surely disagree. The area can claim US Open quarter-finalist Melanie Oudin and Robby Ginepri by way of local WTA and ATP professionals.
Ginepri won the event at its last incarnation in 2009 at Indianapolis. In the months following, Indy organisers put their struggling tournament on the market, with Atlanta - without a sponsor of its own - buying the sanction through the USTA fundung.
This week, the experiment with testing the local market begins, with Andy Roddick - winner of the last Atlanta edition in 2001 - coming in as a last-minute top seeded wild card.
Also in the mix are Lleyton Hewitt and Wimbledon marathon man John Isner along with the expected assortment of Americans making up much of the field at the first hardcourt week on the long road to the US Open which begins August 30.
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