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1/25/10 2:11 AM | Johan Lindahl
Roger Federer has not forgotten his duties as head of the ATP Player council as he aims for a fourth career title at the Australian Open.
The Swiss, who heads a decision-making body also including Rafael Nadal and Novak Djokovic, knows that there are off-court issues which will need solutions in 2010. The first is finding a global sponsor to replace Mercedes, which departed after more than a decade at the end of 2008.
So far, after more than a year on the job, ATP head Adam Helfant has had little to say on the major financial issues, insisting that negotiations with unspecified companies are ongoing and leaving it at that vague answer.
The energetic Federer takes a more hands-on approach: "I think it would be nice to have a main sponsor for the ATP, I think that's maybe number one priority. We need tennis on TV as much as possible, especially in Europe where the markets are pretty difficult to get to sometimes.
"One's French speaking, one's German, one's English, one's Italian. You have to go to each individual market which kind of makes it hard. I think that would be nice, to get as much tennis on TV as possible."
Federer is also seeking a shortening of the 11-month schedule, a puzzle he admits may never be satisfactorily solved.
"I don't know if that's a really big priority. It's always something we'll talk about for the next hundred years. But we'll see if it's possible to change or not."
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