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12/11/09 4:09 PM | Johan Lindahl
The ATP just can't stop congratulating itself on the inaugural edition of the season-ending event in London.
The ATP World Tour Finals' lack of reliable public transport to a remote location in the deep East end wrecked many a late evening while the tennis pulled in record fans.
The tournament drew high-water internet, live public and television interest, according to ATP figures, with 11 of 15 sessions sell-outs for a grand total attendance of 256,830 spectators.
Web hits totaled 8 million visitors, a 75 percent increase from 2008 in Shanghai. Video-on-demand streaming recorded more than 1 million total streams and 25,000 total hours of consumption, both major increases from 2008. The tournament was telecast in 180 countries by 50 different broadcasters.
But the showcase was marred by late-starting sessions and a lack of underground service after midnight - unthinkable for a world capital. There was also major confusion over round-robin calculations which left players in limbo for up to 20 minutes post-match in the later stages as to who had actually qualified for the semifinals.
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I could forsee the transport problems that is why I was relutant to get tickets even though I live within commuting distance of the O2. Travelling in and out of London after 11.00pm could be tricky, the organisers should not have started the night sessions so late, knowing full well the difficulties people would face of getting home. If they want a good turnout next year, they had better make sure that the night sessions start at a reasonable time.
No doubt, London is easy to get to from all over the world which is good, but unless people spend a lot of money staying in hotels in the vicinity or on package deals including accommodation and transport to and from venue, it's not a viable option for anyone.
carrie , 12/11/09 9:23 PM
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I think this is very positive news. 8 million hits for the atp's site? 75% up from Shanghai? And the good news is there is room for improvement. They can sell out four more next year...
I thought the round-robin added to the excitement. It is not a Slam so why not make every game count? It added a really alluring element to consider. It seems that the guys with WTF experience can benefit by knowing from the start that they need to have a good games won-lost record.
The WTF's were a major success, and we should all be very happy that London is hosting for the next 3 years. It is 3, right?
thefanchild , 12/11/09 8:22 PM