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11/21/09 2:29 PM | Johan Lindahl
Novak Djokovic has swopped sponsors with the season nearing an end as the Serb prepares to lead the return of Italian clothing company Sergio Tacchini back into the tennis arena.
Djokovic may have jumped before he was pushed, with his current company Adidas signing Andy Murray only weeks ago for a reported $5 million per year. The sky-high contracts for both players could evidently not be tolerated in the current business climate.
No. 3 Djokovic has been with Germany's Adidas since the start of his career, starting out learning the craft in Munich with Niki Pilic.
Tacchini was once a force in the sport a few decades ago, kitting out the likes of John McEnroe, Pete Sampras, Gabriela Sabatini and Pat Cash over recent decades. Tacchini was also worn by Goran Ivanisevic as he won the 2001 Wimbledon title.
Djokovic will lift the company profile by a huge factor, leading a stable which currently includes Spain's Tommy Robredo and the Croatian Ivo Karlovic.
Djokovic, also reportedly been sought by K-Swiss, will have a made a complete change of gear by the start of 2010 after changing from Wilson rackets to Head, a process where it took months for the player adjust to his new stick.
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good luck nole, can't go wrong with italian design and style. make them even more famous!
posmatrac , 11/21/09 5:10 PM
I am sure Adidas will realiase later what a big mistake was it for them not being able to keep Nole, Novak's amazing talent should never have been underestimated...fool ADIDAS!
Nothing , 11/22/09 2:45 AM
Flagged this months ago. Bad marketing decision by Adidas I say.
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oh.. :( better than K-swiss I'd say..
Well, if Connors, Wilander, McEnroe, Sampras could wear it, why not Nole... :)
What about shoes? ST, too? No, pls...
OllyK , 11/21/09 2:56 PM