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5/19/09 5:02 PM | Johan Lindahl
The fast growth pace of the Australian Open has reportedly been slammed by the defection of a pair of major sponsors as the world economic crisis finally strikes a Grand Slam event.
Melbourne's Age newspaper reports that grooming giant Garnier will no longer be a part of the first major of the season. The European firm joined mortgage firm GE Money, which pulled the plug months ago.
Garnier played a leading sponsor role at Melbourne Park. It's on-site grooming boutique a favorite with players, who received pricey salon treatments for free.
GE Money had already seen the writing on the wall during this year's edition as the global recession started to bite, but courts were still adorned with the ill-starred sponsor's logo.
The Open has been on a prize money and attendance spurt over the last decade and was the first of the majors to introduce a covered showcourt roof back in the lat 1980s, a full two decades before Wimbledon got the idea.
The US Open could be next to feel the economic pain, with the New York event traditionally relying on financial behemoths to provide sponsorships and wealthy Wall Street players to fill the corporate boxes.
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Maybe AO (and US Open) can UP the food prices EVEN HIGHER!!!
remi , 5/30/09 8:11 AM
It was there to happen ........ Economy Crisis all over the world !!!!!!
Remi........ will that help to recover ??? lolzzzz
U can call me tj though !!!! *wink*
tomnjerry2 , 5/30/09 9:02 AM
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"was the first of the majors to introduce a covered showcourt roof back in the lat 1980s, a full two decades before Wimbledon got the idea."
ROFL
orion , 5/19/09 5:55 PM